Each creation has to behold an authentic idea.

An idea that is in perfect harmony with the identity
of your business, enhancing your clients’ expectations.

Our concept is You ! We take the time to discover you, to understand you, we listen to your expectations and demands.

We analyze, we exchange ideas and solutions with you. We carry out and pursue. In other words, we are the architects of your ambitions and goals.

A successful communication concept acts upon emotions. It has exert a powerful law of attraction in order to influence your target.

That is our conviction and is the basis of each of our ideas’ composition. All communication action first has to glide through a strategic thinking process where the right questions are asked.

What are the characteristics of your market, the strengths and weaknesses of your business ?

Who is your target audience ? How do we captivate their attention and reinforce their loyalty ? How do you differentiate yourself, increase your reputation and improve your image ? Your objectives will be ours !

After thoroughly analyzing your needs, the characteristics of your target audience and marketing objectives, we will offer you tailored advice and innovative ideas that equal your expectations.

Anticipate the trends and leave a trace in people’s minds - Dare to claim your difference !

Because a point of sale has to be an area of gathering, the brand has to be capable to innovate and transform the space and the moment into a unique experience.

Plumvisions has a mission: to design distinctive and visionary ideas. Our approach is based on our acute knowledge of consumers in order to create privileged connections between the brand and the clients.

Retail marketing is an opportunity to create. For you, it is the opportunity to stand out and to be audacious.

For us, it is the opportunity to show you our expertise in non-traditional media and to propose new forms of communication by presenting to you pure innovation!

This approach incorporates all the components of efficient communication and demonstrates our capability to marry brand image to the spontaneity of new technologies in a commercial environment in constant mutation.

The result; extracting the best performance out of the communication opportunities that are offered to you.

Anticipate the trends and leave a trace in people's minds!

Depending on your product and the target to reach, we produce an adapted series of media supports that will maximize impact.

Much more than original ideas, we imagine and create strong, hard-hitting, convincing and insightful communication concepts for you.

At the agency, we love what we do it shows!

The key to success: an experienced and talented team, constantly driven by its strong craving to surpass itself and evolve in tune with the permanent evolution of today’s and tomorrow’s media and communication world.

REFERENCING – DEFINITION

Referencing : recording of a website in the directories and search engines to inform internet users about the existence of the website in order to optimize its visibility and activity. There are two referencing strategies : natural referencing and paid referencing.

Natural referencing or organic : an ensemble of know<-how and techniques that allow a favorable position for a website in the search engines. The strategy consists of efficiently placing the good key words related to the advertiser’s main activity in order to reach its main target audience.

NATURAL POSITIONING

The principal is simple :

1. To optimize the website
2. Content handling and management
3. To research partners in order to exchange links with your site

Advantages :
1. Well attested : Most of the internet users consider that naturally appearing on Google’s first page (without paying) means that they are the leader
2. Economy : No matter how many clicks on your link, you will not have to pay anything
3. Solution : Perfectly adapted for a long term presence

Inconveniences :
1. Natural referencing requires time
2. Is not convenient for punctual presences

SPONSORED OR PAID POSITIONING

The principle is simple :

1. You open a Google AdWords account
2. You create your advertising online
3. You chose your key words
4. You define you monthly budget
5. You determine a cost for each click (CPC°

Advantage :
1. You are automatically and immediately on Google’s first page

Inconveniences :
1. You pay each click on your advertising
2. The cost for each click is often very expensive.
It will depend on the competition
3. The 3 places on the top of the page are reserved to the highest CPC - (cost per click)
4. Not an ideal solution for a long term presence (too expensive)
5. Once your budget is spent, you are longer visible

GOOGLE ADWORDS

Google AdWords enable to reach internet users the moment they research your products and services. Your website registers the visits of potential targeted clients. The ratemaking per click (CPC) means you only pay when the internet users click on your advertisement. It also enables to easily control the costs.

GOOGLE ADSENSE

Generate more profit from you website, by providing more useful online services and information to your visitors. Google AdSense automatically diffuses textual and illustrated advertisements, targeted on your website and its content. These advertisements are so pertinent that they offer supplementary information useful to your visitors. And if you add the Google web Research function,

Google AdSense also diffuses targeted advertisements on your result pages. Google AdSense enables to increase your revenues with minimum effort, with no additional costs.

1 – Enrich your content

There is no natural referencing without content. The content has to be in accordance with Créaset’s communication objectives, but mostly in accordance with what the internet users and future clients are looking for.

The content is firstly quality text, but it can also regroup images, videos, maps, meaning everything that relates to universal research.

2 – Define the technical structure

Historically, within referencing, there were content description beacons, baptized beta beacons. Today these beacons aren’t of any use, they are hardly read in search engines.

However, an ensemble of elements are taken into consideration by the search engines. The domain name, the URL and the type of page and the nits beacon, meaning the way it is organized in a hierarchy.

The technical structure enhancing the website content’s value will determine if it will more or less be taken into consideration by the search engines.

3 – Creating an efficient interconnection

You have to unite a partner network and links around your website. Google follows the sites link by link and the idea is for you to find yourself in a web that registers you in a universe or galaxy. So the better the links towards your website, the bigger the probability for your website to be at the top of the search engine.

Another approach consists of creating on the content websites that will themselves attract links, like White Books or even polemic content.

The objective for the website is to set itself apart from the others. Finally, the last way to go about this, which requires a lot of work but that is also the most efficient, consists of identifying the sites in your sector that are not in competition, or by they Rank Page or by there alleged target audience.

This is commercial canvassing in order the establish a link exchange. An undefined solicitation generates between 40 and 50% of positive answers. This number can go up to 70% once we offer the exchange of links.

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4 – Respect the search engine rules

The search engines and Google being at the top, enact the rules inscribed on the « guidelines », indicating what not to do. These rules evolve with time and need to be remembered. By respecting these rules, you condition the positioning of a website as well as its ability to occupy the first places.

Note that the short-term steps that try to artificially exaggerate a referencing will be caught. Respecting the techniques given by the search engines is important in order to make your activity durable.

5 – Integrating universal referencing

Universal research is what’s new on Google. Before, on Google, you could only find websites, and today, you will be able to access maps, videos and images…

The content you can find on the search engines is now universal. The notion of universal referencing has now appeared. It can sensibly modify the results of a brand on a webpage. This changes everything, since you can be first wit ha key word, but be second or third with other types of content. This affects your global position. Universal research is very sensitive and is to be noted within the search engines in the past years.

6 – Measuring and analyzing your audience

There is no referencing strategy without a reliable audience analysis. Tools such as Google and others, constitute the basis in order to know the global website audience evolution and its audience evolution issued by search engines. It enables to evaluate the performance and output in terms of audience.

7 – Diversify its traffic flow

You need to diversify traffic flow. This can be done with sponsorised links by creating affiliations and by developing partnerships…

A medium budget for referencing a French website varies between 1500 and 7000 Euros in order to be places within 20 to 30 key words.